ROOTED 2025: RICHMOND, VA - Freedom Routes Experience
Thu, Apr 10
|Pick Up Location Soon to be Announced
Join the historic ROOTED movement as we ride through Richmond’s Jackson Ward, the “Black Wall Street of the South,” and the Northside Business District—celebrating Black economic power, resilience, and legacy while making history together.
WHEN & WHERE
Apr 10, 2025, 10:00 AM – 6:00 PM
Pick Up Location Soon to be Announced
WE ARE ROOTED!
ROOTED 2025: Richmond Freedom Routes
Experience Black Economic Power in Motion
Richmond, VA, is home to Jackson Ward, famously known as the “Black Wall Street of the South.” As part of ROOTED 2025’s nationwide movement, our luxury Freedom Routes will take you through Richmond’s historic and thriving Black business districts, celebrating the legacy of Black economic excellence.
April 10, 2025: Jackson Ward & Northside Business District
• Walk through the historic streets of Jackson Ward, once the epicenter of Black entrepreneurship.
• Explore the Northside Business District, a hub for Richmond’s new generation of Black-owned businesses.
TICKETS
- Sale ends: Apr 01, 6:00 PM
First Roots
Be among the first 20 to plant yourself in this historic movement. The First Roots ticket gives you full access to our luxury Freedom Routes experience, including transportation, guided tours of Philadelphia's iconic Black business districts, community dining, and a ROOTED commemorative item.
$99.00+$2.48 ticket service fee - Sale ends: Apr 10, 6:00 PM
Liberation Lane
ourney with us along Liberation Lane, where economic freedom and community power merge. Complete access to our full-day luxury experience through Philadelphia's historic Black business districts, including transportation, guided exploration, community dining, exclusive shopping discounts, and a ROOTED commemorative item. Your participation adds strength to our collective movement, directly contributing to the $25 million we're directing to Black Women Owned businesses across America.
$149.00+$3.73 ticket service fee - Sale ends: Apr 10, 6:00 PM
Legacy Builder
Experience the Freedom Routes at their fullest expression. Enjoy premium seating on luxury transportation, receive exclusive ROOTED merchandise unavailable to other participants, and gain priority access during shopping experiences at Black-owned businesses. Legacy Builders also participate in guiding aspects of the journey and enjoy special recognition throughout the day. Your investment at this level directly strengthens our collective economic power.
$249.00+$6.23 ticket service fee Self-Guided Freedom Pass
A digital pass that allows local supporters to follow the Freedom Routes in their own city at their own pace, while still accessing exclusive discounts at all participating Black women-owned businesses during the movement.
$35.00+$0.88 ticket service fee
Total
$0.00
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