ROOTED 2025: ATLANTA, GA - Freedom Routes Experience
Sat, Apr 19
|Pick Up Location Soon to be Announced
Walk the streets of Sweet Auburn and the West End, where Black economic power and civil rights history intersect in the heart of Atlanta. Our love is our protest! 💜


WHEN & WHERE
Apr 19, 2025, 10:00 AM – 6:00 PM
Pick Up Location Soon to be Announced
WE ARE ROOTED!
ROOTED 2025: Atlanta Freedom Routes
Experience Black Economic Power in Motion
Atlanta has long been a beacon of Black economic empowerment, activism, and cultural excellence. From the historic Sweet Auburn District to the thriving West End, these neighborhoods have shaped the city’s identity as a hub for Black entrepreneurship, civil rights, and innovation. As part of ROOTED 2025’s nationwide movement, this Freedom Route will take you through Sweet Auburn and the West End, celebrating the past, present, and future of Black business in Atlanta.
April 19, 2025: Sweet Auburn & West End Business Districts
• Explore Sweet Auburn Avenue, home to the historic businesses that fueled Atlanta’s Black Wall Street and the civil rights movement.
• Engage with the West End’s thriving Black-owned business community, a cultural and economic anchor of the city.
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